Caesars Becomes First Global Gaming-Entertainment Company to Sign “The Code” to Prevent Child Trafficking

LAS VEGAS: Caesars Entertainment the world’s most diversified casino-entertainment provider, is reinforcing its commitment to ending human trafficking in partnership with two global organizations struggling to prevent and eliminate the problem.

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As part of National Human Trafficking Awareness Month, Caesars announced its commitment to combat the commercial sexual exploitation of children by signing the ECPAT’s Tourism Child-Protection Code of Conduct (The Code), and joined a leading consortium of hospitality leaders in the International Tourism Partnership (ITP), which provides companies with a platform to share best practices to stop human trafficking.

“Victims of human trafficking, including those involved in the commercial sex industry, do not choose to participate. Rather, they are manipulated, brainwashed and forced based on unforeseen and, oftentimes, seemingly inescapable circumstances,” said Jan Jones Blackhurst, Executive Vice President of Public Policy and Corporate Responsibility at Caesars Entertainment. “We are deeply committed to eliminating sex trafficking and all other forms of human trafficking in our industry and beyond.”

Human trafficking is one of the most shameful crimes in the world, which includes commercial sexual exploitation and forced labor. For the hospitality industry, this is a complex issue as it often involves organized crime, including the sale of arms or drugs and cybercrime.

According to the data provided by the International Labor Organization (ILO), human trafficking is estimated to be pumping $ 150 billion annually. To combat this problem, Caesars has been actively developing comprehensive policies and protocols for several years, including working with advocacy groups and national frameworks.
The Code is a joint venture of the tourism and hospitality industries and ECPAT-USA, the leading policy organization in the U.S. that seeks to end the commercial sexual exploitation of children.

Caesars is the first global gaming and entertainment company to sign The Code. A set of shared business principles that travel industry companies apply to prevent trafficking and exploitation of people, The Code provides a framework for companies to provide training, define a value chain and educate, support and collaborate with concerned parties.

“As the first global gaming-entertainment company to sign The Code, Caesars Entertainment’s efforts will be amplified through our network as we identify and respond to human trafficking and child exploitation,” said Michelle Guelbart, Director of Private Sector Engagement at ECPAT-USA. “ECPAT-USA is excited about the new partnership and the comprehensive angle Caesars is taking to address the issue.”

In addition, Caesars has joined other leaders in the hospitality industry as a member of ITP. The organization is a unique industry coalition of renowned hotel brands that recognize the need for collective and collaborative action to achieve all of the group’s “Sustainable Development Goals,” including those related to human rights.

“We’re delighted to welcome Caesars Entertainment to our membership and aid in its mission to prevent and address instances of human trafficking in all forms,” said Madhu Rajesh, Director at ITP. “This important step forward allows Caesars and our other partners the opportunity to collaborate among like-minded and driven organizations to make an impact on human rights issues like human trafficking.”

Caesars Entertainment also fights against human trafficking through its innovative multi-year anti-human trafficking program, created in collaboration with Dr. Halleh Seddighzadeh, an international expert in the field of trafficking and trauma. As part of this program, Caesars is conducting in-depth and tailored training for Community Engagement Ambassadors at 12 locations in Nevada and North Carolina. Community Engagement Ambassadors are security employees who are trained to identify potential indicators of human trafficking, in particular trafficking for sexual purposes.

The program also includes anti-trafficking videos and posters, as well as internal and external protocols and policies focused on victims and trauma. In observance of Human Trafficking Awareness Month, Caesars will pay tribute to its ambassadors for community engagement in the Las Vegas area at two ceremonies hosted by the company’s management.

Caesars shares its position against human trafficking on its website as part of its Corporate Code of Commitment. As part of Caesars’ established leadership, it is a founding partner of the Businesses Ending Slavery and Trafficking (BEST) Employers Alliance. BEST is the country’s first public-private partnership to work in all sectors to combat commercial sexual exploitation.

Caesars Entertainment also participates in the American Gaming Association’s Corporate Social Responsibility Committee, which focuses on the fight against human trafficking in the gaming industry. Further, the company acknowledges the potential for forced labor in supply chains, and its Responsible Supplier Statement outlines reasonable expectations for the responsible and ethical business practices of suppliers throughout its supply chain.

SOURCE Caesars Entertainment

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