Sherbrooke, Quebec: Bromont, montagne d’expériences, has just set an all-time record for patronage since opening its doors on June 20, 1984. From June 9 to September 7, 2015, 30 % more visitors came out to enjoy the Water Park and land activities, over the number of patrons of the last five years.
Success of the Parc Safari partnership
The launch of the joint unlimited season pass to Bromont, montagne d’expériences, and Parc Safari was a major contributing factor to this success. With this innovative, extremely affordable offer, clients could visit both parks as often as possible throughout the entire season. As a result, the number of season pass holders doubled compared to summer 2014.
Perfect weather for the end of the season
Even if Mother Nature did not cooperate at the start of the season, she caught up by the end, much to the delight of vacationers. The second week of the construction holiday, the last few weeks of August and the Labor day long weekend were exceptional. With very warm temperatures, including two historic days on July 29 and on August 16, and sunshine showing up for many consecutive days, the priority was to cool down !
A safe bet
In addition to marketing strategies, it is the Water Park’s solid reputation that attracted clients this season. Bromont, montagne d’expériences, boasts high standards of safety and cleanliness and a wide variety of activities in a gorgeous, mountainside setting. No fewer than 45 lifeguards take turns ensuring the maximum safety of visitors every day.
1 ticket to the Water Park = 3 activities
The main asset of Bromont, montagne d’expériences, is its ability to offer more than just waterslides and pools for all ages; it also features two land activities : alpine luges and Bike Experience, one of the resort’s flagship products, which lets visitors try out mountain biking.
The mountain is a four-season destination that features multiple activities. Featuring 7 unique slope sides and a wide selection of day and night trails, Bromont is the largest skiable terrain in North America, with 143 trails and glades – 99 of them lit. In the summer, the Water Park offers over 20 water and land activities. From May to October, 42 km of mountain bike trails are accessible for riders of all levels.