ESPOO, FINLAND:ToonsTV, Rovio’s in-game platform for mobile video content with more than 5.4 billion views globally, is now launching as a standalone app.
With more than 30 channels of free, on-demand, family video entertainment, the ToonsTV app is the home of Rovio’s original scripted animated series Angry Birds Toons, Piggy Tales and Stella as well as a host of high-quality, third-party shows such as Wallace and Gromit, Pucca, Qumi-Qumi and National Geographic’s Zooville and 50 Birds, 50 States.
ToonsTV will continue to be available within Rovio’s games, but the standalone app will be the first to show new episodes of Angry Birds Toons and Stella. The ToonsTV app also includes a Play All mode, My History feature, and post-video recommendations.
“With more than 5 billion views globally just from within our mobile games, we felt it was time to create a single convenient app where fans of all ages can always find all their favorite Angry Birds series and other great family-friendly or educational shows,” says Tuomo Korpinen, Rovio’s EVP of Media. “ToonsTV will be a must-have app for all family mobile devices.”
ToonsTV began in 2013, when every Angry Birds game also became an ad-supported video distribution channel, bypassing traditional broadcast media and delivering original content straight to consumers. In January 2015, ToonsTV won a DigiDay award for Best Video Distribution/Syndication Platform.
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