Grand Prairie, Texas: Six Flags theme park Company, and Just Born Quality Confections, the makers of candy brands Mike and Ike and Hot Tamales, today announced a new basketball themed promotion at participating parks across the country.
Beginning today through June 30, 3 Point Challenge game inside Six Flags parks will be branded the Mike and Ike Game Zone, showcasing the new limited edition Mike and Ike and Hot Tamales packaging from its recent partnership with NBA2K17. Guests who purchase two theater boxes of Mike and Ike or Hot Tamales candy at participating locations inside the park during the promotional window will receive a special offer for $5 off the 3 Point Challenge game.
On June 3 and 4 only, Six Flags will host a 3 Point Challenge contest, where guests who play the game will have a chance to win a copy of the NBA2K17 video game. To sweeten the deal, guests who purchase two theater boxes of Mike and Ike or Hot Tamales candy at participating locations that weekend will receive one complimentary game play. All participants are eligible to win and game prizes are available while supplies last.
“This program is a slam dunk for all teams involved,” said Stephanie Borges, Six Flags vice president of North American strategic marketing and partnerships. “The integration with our popular 3 Point Challenge midway game is the perfect platform to highlight the special edition Mike and Ike flavors and leverage the excitement of the NBA finals. Our family-friendly theme parks are a great venue for Just Born to reach its core audience and their products allow us to continue to provide our guests with the highest quality of brands and exciting special events.”
“Being part of the 3 Point Challenge in-park is such a great way to enhance our partnership with Six Flags and NBA2K17,” said Deb Turoczy, Just Born Quality Confections senior manager, consumer engagement. “It also allows us to deliver a sweet experience to our fans in a unique way, and we can’t wait to see how our fans will show off their #sweetgameface both on and off the court.”
Just Born Quality Confections is a third-generation family-owned company that has grown into the 9th largest candy company in the U.S. Just Born is the maker of some of America’s most beloved and iconic brands – Peeps, Mike And Ike, Hot Tamales and Goldenberg’s Peanut Chews.
Started in 1923, the founder, Sam Born, opened a small candy-making and retail store in Brooklyn, New York, where he marketed the freshness of his daily-made candy with a sign that declared, “Just Born.” Together with Born’s brothers-in-law, Irv and Jack Shaffer, the company thrived in spite of the economic depression of the 1930s and, in 1932, moved its operations to Bethlehem, PA, which is still home to their iconic candy brands. All Just Born candies are proudly made in the U.S.A.
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