London ,UK: A new experience starring larger than life figures of larger than life Angry Birds – Red, Chuck and Bomb, opened this weekend at Madame Tussauds London in the run up to the much anticipated release of The Angry Birds Movie. The unique digital experience is in London from the beginning of May until July, before touring Madame Tussauds attractions around the world.
Developed in close collaboration with Rovio Entertainment and produced for the attraction by leading innovators in brand experiences, ps Live, Angry Birds at Madame Tussauds will digitally bring to life one of the key scenes from the film in an animated backdrop and guests can step in, interact and star alongside Madame Tussauds’ figures of explosive Bomb, speedy Chuck and furious Red.
The experience continues Rovio’s mission to bridge the digital and physical worlds and extend the Angry Birds brand from its gaming origins. Guests can have a blast with Bomb who stands at a majestic 6 feet tall (183 cm), plan battle strategy with leader of the flock Red and join Chuck in one of his favourite hobbies – posing – from 30th April. The Angry Birds Movie opens nationwide on 13th May.
Madame Tussauds Studios London has been making wax figures for over 150 years. Each masterpiece takes four months, and a team of 20 dedicated sculptors, to create. Over 500 precise body measurements are referenced, real head hairs are inserted one by one, and countless layers of paints and tints are applied to build up skin tones – all to achieve the kind of astonishing realism that has kept Madame Tussauds world renowned for over two centuries.
Rovio Entertainment Ltd. is a global entertainment media company. Headquartered in Finland and with studios across the world, Rovio is the creator of Angry Birds, the casual mobile game that changed an industry and became an international phenomenon. Today Angry Birds is not only the most downloaded game of all time, it is a renowned entertainment brand that has branched out into animation, licensing and more.
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