Auckland, New Zealand: After months of anticipation, AA Driver’s Town, an innovative new attraction at Rainbow’s End, is set to open to the public tomorrow from March 11.
AA Driver’s Town, which has been created in partnership with AA and Suzuki, enables children up to 12 years to experience driving a miniature Suzuki Swift around a colourful, tiny town featuring traffic lights, two-way roads, roundabouts, parking spaces, a fire station, café and restaurants, and other landmarks.
The ride was officially opened by Mayor of Auckland, Phil Goff, on March 9. “We all know how important road safety is, and that our younger generation is overrepresented in road traffic accidents,” said Phil Goff, at the launch event. “AA Driver’s Town combines the fun of Rainbow’s End, with a valuable, real life learning experience for our kids.”
Chris Deere, CEO of Rainbow’s End explained that the ride is another exciting step in the development of the park, and what it can offer children in the younger age group. “It’s edutainment at its best. AA Driver’s Town will also be a fantastic educational tool for schools through modules that have been developed specifically to align with the school curriculum.”
General Manager AA Membership and Brand, Dougal Swift hopes the attraction will encourage positive attitudes to driving. “AA Driver’s Town moves beyond entertainment into educational play in a fun and engaging way. It provides a great opportunity for kids to learn basic road rules, patience and healthy attitudes to driving safely,” he said.
AA Driver’s Town joins a family of other fun and exciting rides at Rainbow’s End, New Zealand’s premier theme park, and iconic tourist destination.
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