Pittsburgh, U.S: H.J. Heinz Company, maker of The World’s Favorite Ketchup, and Cedar Fair Entertainment Company, a leader in regional amusement parks, water parks and active entertainment, announced a five-year exclusive marketing and supplier partnership for Ketchup, Mustard, Relish and Mayonnaise condiments.
“We are thrilled to be partnering with Heinz,” said Matt Shafer, Cedar Fair’s corporate vice president of strategic alliances. “We look forward to developing a comprehensive alliance that enables our park guests to create memories that last a lifetime with their family and friends while enjoying Heinz’s iconic brands.”
Heinz will be the only Ketchup, Mustard, Relish and Mayonnaise manufacturer to have marketing and supplier rights at the parks, and will be positioned as Cedar Fair’s “Official Partner and Supplier” for each of its parks as related to condiments. This partnership will span all 11 of Cedar Fair’s fun, exciting, family-friendly amusement parks across the United States and Canada.
“Heinz has a long-standing history of bringing enjoyment and happiness to families at mealtime,” said Timothy Donohue, associate manager of activation marketing at Heinz. “We are excited about our relationship with Cedar Fair and thrilled to extend the happiness from our products to our customers who are enjoying family time at the parks.”
As part of the agreement, Heinz will receive product sampling rights, advertising on Cedar Fair’s FunTV Media Network, and exposure on digital menu boards throughout the park. Heinz Ketchup, Mustard, Relish and Mayonnaise will be made available to park guests throughout Cedar Fair’s regionally dispersed network.
“The FunTV Media Network allows our brand to be a part of the excitement that Cedar Fair provides their guests every day, all season long. In a world of limited moments of family connection, Heinz wants families to squeeze in more happiness by celebrating every mealtime moment. “We look forward to leveraging our brands, programs, and resources to enhance the guest’s experience and family happiness during their park visit.”