Rust, Germany: The powerful mixture of large scale investment and constant investment strength continues to pay off for Germany’s largest theme park as visitor numbers reach new heights of over 4.5 million across the 2016 summer season for the first time – even despite the unstable weather earlier in spring. Europa-Park expects continued success throughout the winter season, predicting to match or exceed their current record of 5.5 million visitors over the 2015 anniversary season.
Recent trends in German tourism have made a significant impact on Europa-Park. Exponential growth has been reported specifically from Bavaria and North RhineWestphalia, as well as from the Netherlands, the UK, and Switzerland.
Europa-Park is open until 6 November 2016 for the eerily beautiful Halloween season as it presents its elaborate decorations, the spectacular open-air show Mysteria, the musical SPOOK ME!, and the scary Horror Nights.
“The new themed area Ireland – Children’s World has been an absolute hit with visitors”, says Europa-Park owner Roland Mack. “We have received overwhelmingly positive feedback from many families visiting the park’s Green Isle.” Aside from the glowing reports of the new Irish themed area, the new ʻHappy Familyʼ 4D film project has also been another huge source of praise for the park. Based on the book by author David Safier it was the new 4D film produced by MackMedia, the VR ride experience Pegasus Coastiality, and the characters who have brought so much joy to visitors of the park. The short film version gives a foretaste of the ʻHappy Familyʼ movie that will be available to cinema-goers throughout Europe in summer 2017.
“We have once again invested significantly more than 20 million euros in 2016 as we grow more and more into an international short break destination for multi-day visitors. This is reflected too in the continuous increase of conference business”, says Roland Mack. To further develop the ‘Confertainment’ aspect of the park, a new multi-million euro state-of-the-art multifunctional event and media hall is currently being built.
The Europa-Park Arena will host the world premiere of DJ BoBo’s ʻMystorial’ tour in January. The roofing ceremony of the new logistics centre was held earlier in September. The hall, with a surface area of 8,000 square meters, will facilitate the quicker processing of deliveries and the more efficient movement of goods throughout Germany’s largest theme park. Preparations for a new hotel featuring 300 rooms are in full swing too, as well as extensive infrastructural works have begun on the big Water Adventure Resort. Project V – the spectacular new attraction of the coming season – is already clearly visible from the park’s main entrance. Opening in 2017, it is to be Europe’s largest ‘Flying Theater’ with its own unique film currently being shot by MackMedia in various locations across Europe.
Europa-Park is an economic beacon for the federal state of BadenWürttemberg. The safeguarding and expansion of the 3,600 jobs at the park, as well as the over 8,000 indirect jobs including suppliers and partners, are being recognised nationwide as leading the way in employment. This strengthens Europa-Park’s position as one of the good standing employers in Germany with over 100 new jobs created in 2016 alone. In addition, more than 150 apprentices are currently being employed by the company. The park’s good working atmosphere is reflected in its numerous awards, including the Best Employer in the Hotel Industry and Gastronomy Award from the renowned trade magazine Rolling Pin.
September saw more headlines for Europa-Park as it was voted Best Theme Park Worldwide by an international panel of experts. Europa-Park is no stranger to awards, having won the coveted Golden Ticket Award – the industry’s answer to the Oscars – for a third year in a row, holding its own against theme parks from all over the world. Closer to home, the park has also once again been awarded and received the Travellers’ Choice Award for most popular theme park in Germany and Europe by the world’s largest travel website TripAdvisor. Other awards this year include Europe’s Best Theme Park from both the juries of the European Star Awards and the Parksmania association.
The park’s founder himself, Roland Mack, was awarded the prestigious German Founders’ Award in Berlin for his personal achievements as a representative for the entire Mack family. In the presence of Sigmar Gabriel, Federal Minister of Economy, Mack was presented as a ‘theme park pioneer’ and a ‘role model as a person and entrepreneur’. “He has touched the hearts of people through entrepreneurial courage”, said the jury in their statement. Only a few weeks earlier, Roland Mack was inducted into Handelsblatt’s Hall of Fame as one of the most important German family entrepreneurs in German post war history.
Until 6 November 2016, visitors will get the exclusive chance to experience Europa-Park’s new Halloween look. Over 180,000 pumpkins and countless other decorations have transformed Europe’s most popular theme park into a real Halloween dream (or nightmare!). The spooky season’s must-see attractions include the spectacular open-air show Mysteria with top acrobatic performances, impressive laser effects and breathtaking pyrotechnics, Europa-Park’s own musical SPOOK ME! and the 10th anniversary of the Horror Nights. During the Halloween Festival, held from 21 October to 6 November, special discounted evening tickets can be purchased from 5pm.
Visitors to Europa-Park can experience the winter season from 26 November 2016 to 8 January 2017 and from 13 to 15 January 2017 (excluding 24/25 December) as Europa-Park turns into an awe-inspiring Winter Wonderland. The winter attractions and a world-class show programme are bound to captivate everyone. Festively decorated and artfully illuminated, Europa-Park is a truly special experience in the cold season. “The winter season at EuropaPark is no longer off season”, says Roland Mack. “On the contrary, new visitors are won. The proportion of first-time visitors is usually higher in winter than in summer.” Europa-Park becomes even more attractive for older visitors as the chilly weather sets in. In the Spanish themed area, the new exhibition MAGIC ICE – a wonderful fairy tale world of ice inspires guests of all ages.
More than 30 sculptures up to four metres in height lead visitors on a glittering journey through time across Europa-Park. Another highlight of the winter season is the great Janosch exhibition. Approximately 200 works will be presented spanning a period of over 60 years. The retrospective exhibition will host mainly drawings, but also a number of canvas paintings and graphic arts. Numerous works are on loan from the artist’s personal collection. “I’m happy for as many people as possible to see my pictures”, laughs Janosch in anticipation of the exhibition, and Roland Mack added – “Janosch’s work is perfect for our visitors. Generations of children – and parents – love his books and drawings. We are delighted to have such a friendly and famous artist at Europa-Park.”
Europa-Park’s 2016 summer season runs until 6 November 2016. Europa-Park will be open in the winter season from 26 November 2016 to 8 January 2017 (except 24/25 December), as well as from 13 to 15 January 2017 from 11am to at least 7pm daily (31 December to 6.30pm).
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