Madame Tussauds New York’s Project Runway Experience opened exclusively on September 21, 2017.
New York, USA: Heidi Klum and Project Runway have teamed up to give fans a new interactive Experience at Madame Tussauds wax museum in New York City.
This opportunity allows fashionistas to style their own virtual runway looks, become the cover star of Marie Claire magazine and walk the runway with a new wax figure of Heidi Klum.
Supermodel and host of Project Runway, Heidi Klum, is excited to see the celebrated TV series come to life as she met her latest wax likeness.
“I love that fans will be able to step-into a dedicated space at Madame Tussauds and feel part of Project Runway,” said Heidi Klum, “They can design their own looks, give their most fierce fashion poses on a magazine cover and strut down the catwalk. I can’t wait to see the fun photos and designs everyone shares on social media!”
“The Project Runway Experience is all about giving guests a behind-the-seams glimpse into the world of fashion and leaving them feeling inspired all while having unbeatable, interactive fun,” said Madame Tussauds New York General Manager Anna Domingo.
The walk-through experience takes guests from an urban sidewalk to a loft-style design studio, culminating with a Project Runway catwalk.
Guest can also explore sketches, fabrics and a Project Runway “Hall of Fame” before transported into the role of a show contestant.
Using digital displays, visitors will cast a model avatar, and choose from a variety of outfits, colors, patterns, and fabrics to create their own savable and sharable virtual runway looks.
After creating their designs, guests will come face to face with Heidi Klum. Here, they can practice their runway walk and strike a pose with the iconic supermodel.
“Madame Tussauds artists measured me for over two hours taking over 200 measurements and 150 photographs. The result is amazing! I especially love that my figure has such a big smile, I think it captures me so nicely,” Heidi Klum said.
Project Runway recently premiered its 16th season on Lifetime, airing Thursdays at 7 p.m.
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